Why Instagram is important for Business 2020

Why Instagram is IMPORTANT for Business 2020

Kaese Media

Por qué es IMPORTANTE usar Instagram en mi negocio en 2020

Why Instagram is Important for your Brand

Ventajas de usar instagram en las empresas

Why Instagram is IMPORTANT for Business 2020

Por qué es IMPORTANTE usar Instagram en mi negocio en 2020

Why Instagram is Important for Your Brand​

Ventajas de usar instagram en las empresas

Por qué es IMPORTANTE usar Instagram en mi negocio en 2020​? El mundo ya no es lo que solía ser! Los negocios hoy en día compiten de forma global, lo que genera que los clientes tengan opciones casi ilimitadas para elegir dónde comprar.  La pregunta es:  Cómo puedo usar Instagram para adquirir nuevos clientes en este mundo tan competitivo? 

Lo primero es entender dónde está la atención de tu cliente hoy en dia.  Una de las ventajas de instagram para las empresas , es que las acerca a donde sus clientes tiene puesta su atención la mayor parte del dia. Todo el mundo usa instagram, de hecho, las personas pasan en promedio 53 minutos del día en instagram!  La cantidad de tiempo que tiempo que las personas pasan en instagram es importante para ti como dueño de un negocio, porque, entre más tiempo pasen ellos en instagram y entre más contenido consuman, más oportunidades tiene tu perfil, tu contenido o tu publicidad de ser visto por tus potenciales clientes.  Lo cual se traduce a mayor alcance para tu marca y en mayor cantidad de clientes. ¡En este post vamos a dar 7  respuestas distintas a la pregunta: Por qué es IMPORTANTE usar Instagram en mi negocio en 2020​?

La gran cantidad de usuarios que tiene Instagram

Instagram  es lo que  Facebook  solia ser! En los últimos años, Instagram ha logrado más que cualquiera otra red social  en cuanto a número de usuarios activos y el tiempo que pasan en la plataforma. Antes del 2020 Instagram alcanzo a tener mas de 500 millones de usuarios activos.   Si aún te estás preguntando: Por qué es importante instagram para mi negocio? Imagina que alguien te pregunta si te gustaría promocionar tu negocio en un evento al cual asistiran mas de 500 millones de personas todos los días, durante todo el dia y pasan una gran cantidad de tiempo en este evento. Esto es Instagram!  Asistirás al evento? o dejarías pasar esa oportunidad?

Brand Personality​

Personalidad de Marca

Por qué instagram es importante para mi negocio? Instagram es la plataforma perfecta para que puedas compartir los valores y personalidad de tu marca.  La plataforma facilita bastante el que puedas mostrar tu identidad como marca y te ayuda a conectar con tu audiencia a un nivel más personal. Hoy en día no basta con tener el producto perfecto o entregar un servicio de 5-estrellas, nuestros clientes buscan marcas que tengan creencias y opiniones similares a las de ellos al menos en asuntos de gran importancia social.

Pero cual sería una de las ventajas de usar instagram en las empresas entonces? Instagram te ayudará a comunicar los valores y opciones que tiene tu marca,la voz de tu marca irá tomando forma con cada post y con cada interacción  que tengas con tu audiencia. 

why using instagram for business

Feedback de los Clientes

Todos los negocios business deben tener un lugar que permita a los clientes expresar su opinión respecto de sus productos o servicios.  Sin embargo no todos los clientes te hacen llegar sus opiniones, en general solo los casos extremos, cuando tu empresa hace un trabajo increíble, cuando haces un trabajo horrible o cuando tu pides feedback explícitamente.  Qué pasa entonces con las personas en el medio? Es mucho más difícil obtener esas opiniones para los negocios, sin embargo lo clientes muchas veces si están expresando su experiencia con tu marca, ya sea contándole a sus conocidos o publicando su opinión en las redes sociales. 

Aca tienes una razón más para responder a la pregunta: Por qué es IMPORTANTE usar Instagram en mi negocio en 2020?  Y la respuesta es, porque Instagram te dara la oportunidad a tus clientes de expresar su opinión de forma más fácil y casual (por ejemplo a través de un comentario en tu perfil, etiquetandote en una historia o un post, enviando un mensaje directo, etc). Además de esto hay herramientas que escanean las redes sociales buscando gente que menciono a tu marca las cuales te pueden ayudar aún más a conocer la opinión de tus clientes.

Control your Brand Narrative

Why Instagram is Important for Your Brand​? If you realize that a group of people is talking wrong about your brand, what you will think? What if what they are saying isn’t true? Will you step in and explain why you think that defamation is wrong? What if they are saying good things about your brand, but at the same time it is not true? Will you be worried about what will your next customer’s expectation be, and if you will be able to deliver? I ask you again, will you step in and explain it yourself what is your brand or business about?

Here you have another business use of Instagram, you can step in with other people’s conversation your brand an give your two cents about it. Why Instagram is good for business? Because it will give a place and the tools to control your brand narrative, to choose what to communicate to 500 million users.

Instagram Viral Content

Why Instagram is good for business? On Instagram, your clients can become your promoters, your sellers and share your brand with the world for free and without you telling them to do it! What happens if they enjoy your product and they happen to be famous and decide to share it on Instagram?

 

Okay, it sounds like a fantasy right? Well is not but let’s talk about something more realistic. Let’s supposed someone likes your product takes a good picture of it, makes a funny video, starts a challenge and got viral. Now your business is under the scrutiny of the media and under the gaze of millions of people.

 

Do you still need something even more realistic? Okay, let’s keep it even pessimistic. Someone likes your product shares on his/her stories, this person has 200 followers and only 50 of them saw your product. It is still a really good number because this is only one client who links you to other possible 50 customers! This is why using Instagram for business is a good investment.

Building Relationship with your Clients​

Building Relationship with your Clients​

Here is another business use of Instagram: building a relationship with your clients​. As an amazing business person, you know how important it is to care about your clients, build rapport with them and have a good relationship with them. That is why when you spend time with your client you try to improve your relationship as much as you care to sell them a product that they need.

 

How can you take care of your relationship with your clients when you are not spending time with them? What if you are a company that does home renovation and you have an old client that just got married, but they didn’t tell you! Of course, you are not really part of the family, but you know because you follow then on Instagram and you congratulate them or even better you send them a gift. In the future when this couple has a child and they need a new bedroom or anything who do you think they will call? They will call you! That is why Instagram is good for business because it brings you closer to your client.

Instagram Ads for pennies on the dollar​

Instagram Ads for pennies on the dollar​

Do you still need more reasons why Instagram is good for business? We all know how much can improve the sales of your business with a good marketing campaign, but advertising is usually so expensive. Not on Instagram! You can buy Instagram Ads for pennies on the dollar​, but not just that you can carefully choose a specific demographic to send your advertising to.

Why Instagram is Important for Your Brand​? What we mentioned before is even more expensive when you are just advertising for branding. Branding is a long term game, so you won’t get your money back in a month or two, but if you want to stay in business for a long time you need to invest in your brand. Here you have another business use of Instagram, where you can leverage Instagram’s lower price ads to share your brand message with the word for a really low cost.

All those reasons explain why Instagram is important for business 2020! We hope this article would be useful for you and wish you the best for your business.

Why Instagram is IMPORTANT for Business 2020

Why Instagram is IMPORTANT for Business 2020

Why Instagram is Important for Your Brand​

Why Instagram is Important for Your Brand​

Why Instagram is Important for Your Brand​

Kaese Media is a Social Media Agency in Toronto

Kaese Media is a Social Media Agency in Toronto

Why Instagram is Important for Your Brand​

 

Contact Us

Toronto Social Media Agency
130 Queens Quay E , Toronto,
ON M5A 0P6, Canada,

+1 (647) 570-9187

[email protected]

Why Instagram is IMPORTANT for Business 2020

Why Instagram is IMPORTANT for Business 2020

Why Instagram is IMPORTANT for Business 2020

Why Instagram is Important for Your Brand​

Why Instagram is Important for Your Brand​

Marketing agency in Toronto

The best image size for Instagram 2020

The best image size for Instagram 2020

Kaese Media

The best image size for Instagram 2020

What is the image size for Instagram?

Image Size for Instagram

The best image size for Instagram 2020

What is the best image size for Instagram?

What is the image size for Instagram​ 2020

What is the image size for Instagram

What is the the best image size for Instagram 2020? You need to be aware of what is the image size for Instagram.

When you post something on Instagram the size of your publication can be different depending on if you are choosing a to post a picture, a video, an IGTV video, a story, a carousel post or a Live video!

That is why we create this article to guide you in this process and help you understand the different post sizes for Instagram and how to optimize the dimension and aspect ratio of your posts.

Image size for Instagram​ & Aspect Ratio​

Size for Instagram post​ & Aspect Ratio​

What is the aspect ratio?

The aspect ratio refers to the width of a picture in relation to its height, where the first digit represents the width and the second digit represents height.

 What is the size?

The size refers to the number of pixels of your photo or video. Size is also expressed by two numbers, the first representing width and the second representing height.

 When you want to post something on Instagram, you need to have in mind that Instagram supports photos or videos that have between 320 pixels to 1080 pixels. Now, something you need to keep in mind is that Instagram will compress your photos, so you will need to follow Instagram’s aspect ratio guidelines if you want to keep the best possible resolution and don’t lose quality when Instagram compresses your picture. So let’s find out what is the The best image size for Instagram 2020?

Feed Image Size for Instagram​

Feed Image Size for Instagram​

The size for Instagram post when you post a photo on your feed you’ll have a few different options: Square photos, vertical photos (Portrait) and horizontal photos.

Instagram Square Pictures

Instagram Square Photos

Even if our recommendation is always to use vertical photos on Instagram, square photos on Instagram are still popular, especially because the Instagram grid shows photos in a 1:1 ratio. Also, a lot of accounts on Instagram like to use the square pictures and the Instagram grid to make special designs.

So how we can optimize your creative process to get the most of Instagram square photos and what is the the best image size for Instagram 2020?  First, you need to make sure the ratio of the picture is 1:1 and our recommendation is to make your square pictures 1080px by 1080px in size. Just remember that Instagram will compress your photo and display the picture in a  resolution close to 600px by 600px.

Instagram Square Photos

Instagram Vertical Photo Size

What is the best image size for Instagram? The is Instagram vertical photo size is the best ratio to upload a picture to Instagram because it will give your post more screen time so try to use Instagram Vertical Photo Size as much as you can!

What is the best image size for Instagram 2020? Instagram Vertical Photo size have an aspect ratio of 4:5. For vertical photos we recommend you to use 1080px by 1350px.

Instagram Vertical Photos Size

Instagram Horizontal Photo Size

What is the best image size for Instagram? The worst size of pictures you can upload to Instagram because it will give less screen time of course sometimes is inevitable and some content needs to be a horizontal photo.

Of course, this is just one of the things that the algorithm considers to evaluate your continent, so if your content is good it won’t matter if it is a horizontal photo, it will have a good performance anyway.

What is the best image size for Instagram 2020? Instagram Horizontal photos are tricky, the recommended size is 1.91:1 but you can even use an aspect ratio of 16:9. For horizontal photos we recommend you to use 1080px by 608px.

Instagram Horizontal Photos Size

Carousel Post Image Size for Instagram

What is the image size for Instagram? The size for Instagram post when the post is a Carousel Post can be any size, in other words, can be square, horizontal or vertical. You can also post photos, videos or even combine both.

 

The one thing you need to have in consideration is that once you select an aspect ratio for the first picture or videos, all the content you put on the Instagram Carousel Post will be cropped on the same aspect ratio.

Instagram Carousel Posts size

Instagram Stories Size

The size for Instagram post when the post is a Instagram stories is different for photos or videos. Also, something really special about Instagram stories is that supports almost any size you can use a minimum ratio of 1.91:1 and a maximum of 9:16

 What is the image size for Instagram? So this raise the question of what is the best Instagram image size for stories? We recommend to use a ratio of 9:16 with a size of 1080px by 1920px.

Instagram Stories Size​

Feed Post Video Size for Instagram

The right size for Instagram post when the post is a video is really similar to Instagram photo size, you can post square videos, horizontal videos, and vertical videos.

Instagram Video Posts​​

Instagram Square Video Size for Instagram​

As we said before video size for Instagram​ is really similar to Instagram photo size so for square videos the ration must be 1:1 and the recommended size will be 1080px by 1080px.

Instagram Square Videos Size

Instagram Horizontal Videos Size

What is the best image size for Instagram 2020? The case of horizontal videos on Instagram is easy because almost every single smartphone will record your horizontal videos in an aspect ratio of 16:9 so you can directly upload them to Instagram and is also the one we recommend you. So the size in pixels will be 1080px by 607px.

Instagram Horizontal Videos Size

Instagram Vertical Videos Size

This kind of video is the one we recommend to use the most in your content strategy! Instagram vertical videos can have a maximum aspect ratio of 4:5 or the video will get cropped. For the size we recommend you to go with 1080px by 1350px.

Instagram Vertical Videos Size

IGTV Video Size for Instagram​

IGTV videos use to be strictly just vertical videos, but now you have more size options for your IGTV videos on Instagram.

IGTV Videos Size 2020

Vertical IGTV Videos Size

You can upload vertical videos with an aspect ratio of 9:16, and the IGTV videos size will be 1080px by 1920px.

IGTV Videos Vertical Size​

Horizontal IGTV Videos Size​

Also, you can upload to IGTV horizontal videos with an aspect ratio of 16:9 and with IGTV Videos Size of 1920px by 1080px.

IGTV Videos Horizontal Size​

IGTV Cover Photo Size

The cover picture is independent of the IGTV Videos Size. Something really importer with IGTV videos that you have to keep in mind is the size of the cover photo. The aspect ratio can be 1:1 (Instagram Grid) or 4:5 (Instagram Feed).  But wait! what if I want to use a title on my cover picture? Try to keep it inside of the 1:1 to make sure everything is okay. What is the image size for Instagram?

IGTV Cover Photo Size

Live Video Size for Instagram​

The case of Instagram Live videos is a little bit different because you can’t modify or choose the size or aspect ratio of your video. You are actually recording it with your phone thought the Instagram Platform and they control it. This means the aspect ratio will always be the full width and height of your screen, which is usually 9:16.

Instagram Live Videos Size

Kaese Media is a Social Media Agency in Toronto

The best image size for Instagram 2020

size for instagram post

instagram vertical photo size

size for instagram post

IGTV Videos Size

Contact Us

Toronto Social Media Agency
130 Queens Quay E , Toronto,
ON M5A 0P6, Canada,

+1 (647) 570-9187

[email protected]

Social Media Toronto

The best image size for Instagram 2020

The best image size for Instagram 2020

size for instagram post

instagram vertical photo size

Marketing agency in Toronto